The Journey of Elder Care: Full of Needs, Gaps, and Opportunities
In Singapore, 1 in 4 citizens will be aged 65 and above by 2030.
There comes a time in life when we grow as adults, and our parents, who were always there for us, need us to be there for them.
Caring for our elderly loved ones is often more complex than it should be.
For the Elderly & Their Caregivers
Families struggle to navigate fragmented information, inconsistent product quality, and limited access to trusted providers.
For the Businesses
Businesses with meaningful solutions face significant hurdles in reaching the people who need them most.
These are the gaps The Silvery Fair seeks to bridge.
Inspired by a personal journey
As I cared for my aging parents, I discovered first-hand how overwhelming and confusing it was to find reliable products, services, and guidance. Despite the abundance of information online, there was no single trusted place to turn to. There was no single place that was both practical and comforting.
That journey inspired me to reimagine how elder care could look. Just as Decathlon has made sports accessible to everyone and IKEA has simplified the way we live at home, we want The Silvery Fair to do the same for elder care: approachable, reliable, thoughtfully designed, and always with people at the heart - all in one welcoming hub.
Kenneth Wong
Founder - The Silvery Fair
The idea of The Silvery Fair was born.
The Silvery Fair exists to make elder care simpler, kinder, and more dignified.
For families, we are a hub of trustworthy guidance, curated products, and services that ease the caregiving journey.
For businesses, we are a partner that removes barriers and creates a clear path to market, so their innovations can truly make a difference.
Our Vision
To create Southeast Asia’s leading hub for elderly care innovation, discovery, and support.
A Peek inside The Silvery Fair
Inside the Fair: Products & Services Showcase.
At The Silvery Fair, you’ll find a thoughtfully curated range of trusted products and services designed to support aging well.
From daily essentials to innovative solutions, everything is organised to make browsing simple and enjoyable. Friendly guides are always ready to lend a hand, so families and caregivers can shop with confidence.
And with both online and in-person access, discovering what you need has never been easier.
Inside the Fair: Empowering Caregivers Through Knowledge
Beyond products, The Silvery Fair is also a place of learning. Our dedicated training facilities will host seminars, workshops, and caregiver courses, empowering families, domestic helpers, and healthcare professionals with the knowledge and confidence to provide the best care possible.
By equipping caregivers with practical skills and emotional support, we aim to uplift not just the elderly, but the entire caregiving journey.
Inside the Fair: Shaping the Future of Elderly Care.
The Silvery Fair is a future-focused space for longevity and well-being.
Explore the latest in elderly nutrition, smart living, and healthy aging, while our incubator supports startups creating breakthrough solutions. We invite innovators and partners to join us in shaping what’s next.
“Innovation today, dignity for tomorrow.”
Connecting Customers Online and Offline.
The Silvery Fair brings together the best of both worlds: a welcoming space for hands-on discovery and guidance, paired with an online store for easy shopping and after-sales support.
With social media and digital touchpoints, we keep families and caregivers connected to the latest products, services, and events - anytime, anywhere.
Shaping the Future of Elderly Care
The Silvery Fair is more than just a space. It is a journey that grows with time. From our launch to future expansions, discover how we plan to introduce new products, services, and experiences in the years to come.
Running a business related to elderly care?
Partner us & join The Silvery Fair.
Be part of a growing ecosystem dedicated to elderly well-being.
At The Silvery Fair, we connect your brand with families and caregivers actively seeking trusted products and services. With ready access to customers, logistics support, and a supportive platform, it’s the perfect place to showcase your solutions and make a real impact in the fast-growing senior care market.
Looking Forward
We believe elder care is not just about meeting today’s needs—it is about shaping a future where every generation feels supported, respected, and connected. At The Silvery Fair, we are building more than a marketplace. We are building a community of care.